Wednesday, December 18, 2013

Spreading Hope through Public Relations

Keystone Custom Homes, central Pennsylvania's largest locally owned home builder, is spreading hope with its latest social media and public relations campaign. Through blog posts, news releases and social media updates, the builder is promoting Homes for Hope.

Homes for Hope, founded by Keystone CEO Jeff Rutt, is a nonprofit organization that builds homes across the nation on a largely pro bono basis to help end global poverty. Revenue from these homes goes to HOPE International, a microenterprise organization that empowers entrepreneurs in 17 developing countries to start or expand their businesses through the provision of small loans, basic business training and savings services.

Thursday, October 24, 2013

New Model Home at The Reserve at Brookleigh in Brookhaven

Ashton Woods Homes is excited to announce the opening of its Manchester model home at its newest community, The Reserve at Brookleigh in Brookhaven.

The community offers townhomes from the mid $300,000s and single-family homes from the mid $500,000s.
                                                           
The Manchester model home features a foyer that leads to a formal dining room and to the gourmet kitchen with walk-in pantry, large island with attached breakfast table. The gourmet kitchen opens to a spacious family room with fireplace, built-in bookcases and access to the screened in deck. The master on the main completes the first floor with a private bath and oversized walk-in closet. Upstairs, there are three large bedrooms and loft that add to the homes 3,084 square feet floor plan.  A finished basement showcases a media room, guest retreat and so much more.

Friday, September 27, 2013

Keystone Custom Homes Adds New Realtor Blog to PR Strategy



Created with Realtors in mind, Keystone Custom Homes' newest blog, Keystone Rewards Realtors, is a great addition to its public relations strategy.


“Realtors are integral part to Keystone’s success. Without them, we could not provide outstanding customer service to our home buyers and their clients,” stated Janette Hawkins, Vice President of Marketing and Internet Technology with Keystone Custom Homes. “Keystone Rewards Realtors is a blog just for them. We believe that the site will be a special place for them to get news and interact. It will also help us increase website traffic and leads.”



By subscribing to the blog, readers will receive:



·         Details on Keystone Custom Homes’ latest incentives

·         Exclusive opportunities to enter contests

·         Access to great bonuses such as the Ambassador Program

·         Invites to fun events

Tuesday, August 6, 2013

Boost Your Business with “Social Media 3.0”

Social media guru, Carol Morgan, has just released her newest book “Social Media 3.0.” Carol is at the forefront of using social media marketing to help boost the communications revolution. As the managing partner of mRELEVANCE, she helps clients reach consumers and sell their products and services by teaching them how to manage and track their social media tools.

Carol’s main goal in this book is to show readers how easy it is to use social media to save time, money and, most importantly, how to reach the right customers to increase sales. She will help your company embrace social media, make connections with customers, sharpen your long-term strategy, and get the most from the newest form of cost-effective marketing.

“Social Media 3.0” offers new tips on:

Wednesday, July 31, 2013

Learn How to Utilize Your Social Media Tools

mRELEVANCE, LLC recently developed a successful Pinterest campaign for one of its real estate clients, Keystone Custom Homes. The campaign, called the Pin-N-Win Sweepstakes, helped the builder stimulate sharing and interaction on the popular social media site throughout the entire month of June.

In fact, the sweepstakes had 128 entries, 292 followers on the contest board and 209 new overall followers to the Keystone Custom Homes Pinterest page. Participants had to simply envision their dream home and then pin it onto an online Pinterest board for a chance to win a $500 Pottery Barn gift certificate.