Sell More Homes with Social Media

Social media is not just for teenagers anymore. National speakers and mRELEVANCE founders, Carol Flammer and Mitch Levinson will present "Sell More Homes with Social Media" at the 2009 Southern Building Show on June 4, 2009 from 4:00 p.m. to 5:30 p.m. at the Cobb Galleria Centre in Atlanta, GA. By attending this show you will learn how home builders, developers and others in the home building industry use social media for a competitive advantage. From social media to social networking, blogging and social bookmarking, see case studies of how builders, developers and new home communities are benefiting from social media optimization. You will also find out how to incorporate a blog and sites such as Active Rain, FaceBook, My Space, Blogger and others into an effective Internet marketing program.

The Internet is rapidly evolving. Do not miss this opportunity to learn how to maximize your return on investment (ROI). Social media marketing and optimization, search engine marketing, an effective Web site, email marketing and social networking are all components of a successful Internet marketing program. Learn how to take your traditional public relations online as an integral part of reputation management.

Bowen Family Homes Embraces New Media with the Launch of Corporate Blog

Proving that the company understands the significance of the Internet on the real estate industry, Bowen Family Homes has launched a corporate blog. The blog will serve as a news forum promoting all company events and milestones. In addition, you'll be able to find featured articles on various communities and available homes. Also serving as a customer service tool, people will be able to use the blog to interact with Bowen Family Homes.

While all of these factors are extremely important and illustrate Bowen Family Homes' commitment to their customers, most importantly, the blog is an essential tool for search engine optimization. Social media for home builders is a vital part of succeeding in the current housing market. With home buyers doing a majority of their shopping online, it is imperative that they are able to find your product easily. By launching the blog, Bowen Family Homes is doing everything they can to put their brand name in front of buyers.

To help boost your company's search engine optimization by launching a corporate blog of your own, contact mRELEVANCE, LLC.

Enjoy the Great Outdoors at Rockledge Apartments

Rockledge is located in Cobb County just steps away from the Chattahoochee National Preserve and Nature Trail. With direct access to the Chattahoochee, the community is popular with those looking to connect with nature and the great outdoors. Walking, biking and kayaking are all popular sports for residents of this community.

Rockledge residents enjoy resort style amenities. Swim, tennis, state-of-the-art fitness equipment and a complimentary personal trainer provide year-round recreation opportunities, and an indoor running track, basketball court and rock climbing wall are coming soon.

These newly renovated apartments are large and spacious. Apartments feature stainless steel appliances, river slate flooring, brushed nickel fixtures, cherry cabinets and washers and dryers are included.

For more information on this Luxury Marietta, Ga. apartment community, call 770-955-2513 or visit www.RockledgeAtl.com.

Learn the Basics of Social Media from Carol Flammer and Mitch Levinson

Social Media will be the HOT topic at this year's International Builders Show, but don't worry if you are missing the show. For those of you who can't make it to Vegas, mRELEVANCE founders Carol Flammer, MIRM and Mitch Levinson, MIRM will present the basics of Social Media at The Housing Center on Wednesday, Jan. 28 from 8:30 p.m. to 12:30 p.m. Social media marketing, social media optimization and social networking are all components of an effective Internet marketing program. By attending this class you will learn how to utilize Social Media for a competitive advantage. The class will focus on Social Media program basics, Social Media's influence on SEO and how to use Social Media to relate to buyers. Whether you are planning a simple news blog on your website or implementing a full blown Social Media campaign, Carol and Mitch will demonstrate how Social Media increases key words and enhances search engine optimization.

Digg, Delicious, Active Rain, FaceBook, MySpace, Blogger, YouTube, Twitter and more. The Internet is rapidly evolving, so don't miss out on your opportunity to learn how to maximize your return on investment (ROI). To register for this class, call 770-938-9900 or visit the Greater Atlanta HBA classes/events page. Cost to attend is $75 for Greater Atlanta HBA members and $150 for non-members. This hands-on workshop will include setting up a social bookmarking account, so make sure you bring your laptop. If you have any questions, email education@atlantahomebuilders.com or call 678-775-1469.

GuildQuality Awards Customer Service

Looking for a story for your next real estate press release? Encourage your builder, developer and real estate clients to enter the GuildQuality 2009 Guildmaster Awards! This competition rewards companies that demonstrate the ability to consistently deliver an exceptional customer experience. This is a great way to differentiate your clients from the pack.

Those eligible to apply include builders, remodelers, specialty contractors and developers. The competition is open to non-members for first time.

To enter, visit www.guildquality.com. The deadline to enter the Guildmaster Awards is Dec. 15, 2008. The entry fee is $250 and should be submitted along with the online application. If you have questions about the Guildmaster Awards, please contact GuildQuality at 888-355-9223.

Join GuildQuality to celebrate the most exceptional companies in the real estate industry through the 2009 Guildmaster Awards. Award recipients will be notified the end of February via email.

Ways to Publicize Real Estate in a Challenging Market

One of the most cost effective ways to publicize new home communities in a challenging market (other than traditional public relations) is to blog about them! Our list of favorite real estate blogs is pretty long; however, here is our short list.

For Atlanta Real Estate news, visit www.AtlantaRealEstateForum.com

For Greater Chicago Real Estate news try www.ChicagolandRealEstateForum.com

For Georgia Golf communities we like www.GeorgiaGolfLiving.com

Blogging is a great way to increase Search Engine Optimization for homebuilders.

Have Questions? Contact mRELEVANCE at 770-383-3360 x30 or visit the marketing RELEVANCE website for more real estate public relations tips and tools.

Carol Flammer and Mitch Levinson Speaking at IBS 2009

The managing partners of mRELEVANCE, LLC were selected to speak at the International Builders' Show this year in Las Vegas.

Carol will be discussing the effects of social media on the real estate industry. This is definitely a can't-miss opportunity as social media has taken over the home buying process. Carol will discuss how social media can give you an edge over your competition and why you must have a grasp on the concept in order to grow in the industry. Real estate public relations and marketing have both been drastically affected by the impact of social media, and at IBS this year you can better understand why and how.

Along the same lines of Carol's social media seminar is Mitch's discussion on Internet Marketing. He will explain how to effectively analyze website tracking and turn it into more leads and increased sales. Mitch will also share his expertise in Internet Marketing by discussing relevant strategies that produce results. This educational class is another can't-miss opportunity as it will also show you how to get a competitive advantage in this market.

Don't miss these beneficial seminars at this year's show in Vegas! We'll see you there.