mRELEVANCE Launch of New Website for Acadia Homes & Neighborhoods

Atlanta home buyers can now relax, and rest assured that it is easier than ever to find their new home, with the new highly interactive website for Acadia Homes & Neighborhoods. Created and designed by home builder marketing agency mRELEVANCE, the trendy new site makes the search for a new home online simple and fun.

While perusing Acadia Homes & Neighborhoods' new site, you can easily mouse-over areas of different pages to reveal additional information, or select from interactive and advanced search features. For new home searches, you get instant gratification with real time and interactive home search capabilities.

"The prospective buyer simply selects their search criteria and the list of matching homes adjusts and displays instantly. It works like the new Google Instant providing fresh results instantly and it refreshes when the criteria changes," says Mitch Levinson, managing partner at mRELEVANCE.

You'll have no problems pinpointing communities on a map either, with the interactive map provided on the new site. Home buyers can mouse-over a community on the map itself, which immediately highlights the community name for you on a list, or in reverse you can mouse-over a community on the list, which immediately highlights its location on the interactive map.

"We are excited about our website and feel like it offers our online traffic an informative and fun place to learn about our company, communities, and home plan offerings. The mRELEVANCE team took a lot of pride in their design and execution of the site and were great to work with," says Gregg Goldenberg, President and CEO of Acadia Homes.

The simpe web 2.0 design of this modern new website, enables it to work well and appear attractively on most mobile devices such as Smartphones, among others. It is also designed to be incredibly user-friendly and search engine friendly, as it continues to grow as Acadia Homes grows.

Visit the cool interactive site for Acadia Homes & Neighborhoods at www.acadiahomes.us. Also, find additional information about internet marketing, social media and public relations firm mRELEVANCE, by visiting www.mRELEVANCE.com, fan on Facebook, follow on Twitter, or call 770-383-3360 or 847-259-7312.

Hunting Preserve Near Quail Run Now Open

Hunting enthusiast, rejoice! Residents at Quail Run have a new amenity to enjoy with the opening of Twisted Pine Hunting Preserve.

Offering 2,100 acres of pristine hunting countryside in east Alabama and west Georgia, the preserve is conveniently located just minutes from the communities of Quail Run, making it an ideal community for hunting enthusiasts.

The preserve is managed by Colorado State University graduate, Kyle Farner. An enthusiastic and life-longer hunter, Farner maintains the property with controlled burns, supplemental feed and mineral stations, food plots, predator control and selective harvests in an effort to insure hunters have a healthy selection of dove, whitetail deer and turkey. Dove hunts are already sold out for the 2010-2011 season, and deer hunts are expected to be popular as well.

Quail Run, a master-planned community, features classically southern floor plans on sprawling green lots. Numerous homes offering the best in southern architecture are available. Community amenities include a pool, pool pavilion, tennis courts, a multi-purpose sports field and fishing pond.

For more information on Quail Run, visit the Greater Valley Group website.

Great PR Doesn't Just "Happen"

Great public relations doesn't just happen. It is the result of planning, strategy, writing and relationships. The mRELEVANCE team recently promoted a situational awareness rally in Atlanta, GA for former elite British Royal Commando Terry Vaughan. The goal of the rally was to teach women situational awareness.

Working on a short deadline (0nly four weeks), the mRELEVANCE team was able to achieve fantastic publicity!

Coverage in Atlanta-area newspapers such as the Northside Neighbor, as well as TV spots on BOTH Atlanta morning shows, Fox 5’s Good Day Atlanta and CBS Atlanta’s Better Mornings.

If your company needs help with its public relations strategy, traditional public relations or online public relations contact mRELEVANCE or call us at 770-383-3360.

Want to Know More about Public Relations?

Do you have questions about public relations for the home building industry? Well help is here! Now you can Ask Carol all of those burning questions.

Carol Flammer and Carol Ruiz have joined forces with NHDBuzz.com to offer Ask Carol, an Ask the Expert service that provides answers to all the burning real estate public relations and social media questions of home builders, developers, real estate agents and their marketers.

Flammer, owner of Atlanta-based Flammer Relations and managing partner of mRELEVANCE, and Ruiz, principal of Los Angeles-based red rocket LA, each bring 20 years of professional experience, and will each provide their advice on trade questions on the new home news site.

Despite the fact that they live and work on opposite sides of the country, the duo's partnership seemed destined. Their similarities don't stop with their first name. The two blondes are Libras and middle children that run their own public relations shops and live by the “play hard, work hard” philosophy. More importantly, they are also both extremely active in the real estate industry on both local and national levels, and incredibly passionate about their work.

Ask Carol will combine Flammer's Southern charm with Ruiz's West Coast flair. “Collaborating on a project like this is something that we have wanted to do for a long time, and Ask Carol is a perfect way to do that,” says Flammer. “Because we represent different regions of the country, we can bring different ideas and suggestions based on what we have seen work in our distinct experiences with our clients.”

Three Reasons you Should Avoid Online Public Relations

The heavy influence of the Internet has changed the way public relations professionals conduct business. Now, blogging is just as important as press releases and getting print online can even be more impressive that print in a traditional publication. And, many people have even begun utilizing online press release distribution sites to further increase exposure for their clients. However, for those that are still resisting the online influence, we want you to know that there are three great reasons not to bother with online PR.

1. If you are targeting old-fashioned journalists, there is not need to bother with the Internet. Without a doubt, there are probably still some old-school journalists that wait for stories to come to them through snail mail or similar means, and spending time putting your releases online will definitely not catch their attention. Of course, 70 to 75% of journalists do conduct researches for press releases online and you will be missing those opportunities, but, hey 30% is good enough, right?
2. If you want the decision of whether or not your content gets published to be in the hands of the media, then the Internet is not for you. Prior to online news sites, tradition journalists served as a gatekeeper for what was considered newsworthy. Now, you can decide whether your content is worthy of publishing. Of course, if you do not want that responsibility, then stick with traditional public relations. We have a great real estate public relations example of this. Atlanta home builder Bowen Family Homes recently launched a huge promotion in which they are giving away a new home for only a penny. Title the Penny Power Promotion, traditional publications were not interested because they considered it to be an advertising promotion. Well, Bowen Family Homes went around these gatekeepers to publish many news stories about the promotion online and get the word out anyway.
   
3. If you think Google results are randomly determined, the online public relations is definitely not for you. For those that believe good karma is all it takes to put you on page one of search engine results pages, it would be a waste of time to do any online posting. That way, if another deserving company shares a similar name or produces a similar product, potential customers will have just as good of a chance finding them on the Internet as they do of finding you.

I hope this has helped clarify whether or not it would be in your best interest to start incorporating online practices into your public relations.

Northeast Florida Masterplanned Golf Community Launches Social Media Marketing Program

The Neighborhoods of World Golf Village is excited to launch a full scale social media marketing program this summer. Under the guidance of Internet marketing, public relations and social media firm, mRELEVANCE, the program combines existing online activities with many new initiatives to create an innovative and comprehensive effort to connect community staff with current homeowners and prospective homebuyers.

The Neighborhoods of World Golf Village is a masterplanned, golf course community in St. Johns County between Jacksonville and St. Augustine.

The plan includes a strong presence on popular online networking sites such as Facebook, YouTube and Twitter; as well as on real estate industry sites such as Trulia and ActiveRain.

Their social media marketing program allows the community to provide important information, videos and photos to real estate agents and prospective buyers. Links to all of the community's new sites can be found on the community's corporate site, www.worldgolfrealestate.com. Videos can also be viewed by searching World Golf Village on Youtube. Fan the community on Facebook www.Facebook.com/WorldGolfVillage or follow them on Twitter www.Twitter.com/WorldGolfVillag.

PR Camp Comes to Atlanta

Carol Flammer, managing partner with mRELEVANCE, will moderate an interactive discussion on social media at PR Camp Atlanta, a unique half-day “unconference” on Friday, August 21. Organized by Bernaise Source Media, the “social media immersion” will bring together an impressive group of brands, agencies and consultants to share best practices and lessons learned.

Flammer is an award-winning public relations and social media marketing expert, strategist and consultant. Flammer is the creator of the nationally-ranked and award-winning www.AtlantaRealEstateForum.com, Atlanta’s most popular real estate blog. She speaks frequently at tradeshows including the International Builders Show and the Southern Building Show.

PR Camp Atlanta is for PR, marketing and communications professionals at all levels from business, non-profits, government agencies, associations and educational institutions. The “unconference” format avoids many of the conventions of a typical conference, including panel discussions and keynotes. Moderators will use scenarios based on case studies to guide attendee discussions. Session topics will include: getting clients and bosses to extend their interest in new media, helping senior professionals tap the social media experience of junior colleagues and determining the best ways to measure success.

PR Camp Atlanta will be held August 21, 8:00 a.m. – 12:30 p.m. at the Georgia Tech Research Institute Conference Center on 250 14th Street, NW in Atlanta. To register, please visit http://www.prcampatlanta.eventbrite.com