Keystone’s Spring Success

Spring has successfully sprung for Keystone Custom Homes! From April 7 to May 13, the Lancaster, PA home builder ran their most recent social media campaign through Pinterest, “Decorate Keystone’s Model Home for Spring.” Participants were encouraged to enter Pinterest boards with spring décor ideas for the chance to win a $250 gift card to Pottery Barn."

Participants were instructed to use their creativity while pinning to their “Decorate Keystone’s Model Home for Spring” boards. Contestants were required to pin a minimum of 10 images and use the #DecorateKCHHomeForSpring hashtag on each one. Upon completing their board, the 11 contestants posted the link to the board on Keystone’s Facebook page to be submitted for voting.

Keystone took a unique approach to selecting a winner using a Facebook polling application through their page. Everyone was encouraged to vote by submitting their name, email address and favorite board through the application. 50 individuals voted, and were all entered for the chance to win a $50 Pottery Barn gift card.