Spreading Hope through Public Relations

Keystone Custom Homes, central Pennsylvania's largest locally owned home builder, is spreading hope with its latest social media and public relations campaign. Through blog posts, news releases and social media updates, the builder is promoting Homes for Hope.

Homes for Hope, founded by Keystone CEO Jeff Rutt, is a nonprofit organization that builds homes across the nation on a largely pro bono basis to help end global poverty. Revenue from these homes goes to HOPE International, a microenterprise organization that empowers entrepreneurs in 17 developing countries to start or expand their businesses through the provision of small loans, basic business training and savings services.