Let's Get Creative

It has been brought to my attention by Joan Stewart, who produces an electronic newsletter called "The Publicity Hound's Tips of the Week," that the media professionals are not fans of media staged events, like a community ground-breaking. If a public relations agency would like media attendance at events like these, then it must be pitched in a more enticing way. If you offer a tantalizing story idea that is a lot of fun and eliminates the need for a tired ground-breaking ceremony, the media attendance will drastically increase, according to a media relations consultant and professional speaker. This particular individual, Joan Stewart, has begun conducting telephone training sessions for PR firms that want a refresher course on things like pitches and releases. She gives fresh ideas and a different perspective on ordinary PR tactics. You don't necessarily have to hire her, but she does make a great point. It would not be detrimental to spice things up a little and make the traditional real estate events more interesting and exciting.