Keystone Custom Homes Adds New Realtor Blog to PR Strategy

Created with Realtors in mind, Keystone Custom Homes' newest blog, Keystone Rewards Realtors, is a great addition to its public relations strategy.

“Realtors are integral part to Keystone’s success. Without them, we could not provide outstanding customer service to our home buyers and their clients,” stated Janette Hawkins, Vice President of Marketing and Internet Technology with Keystone Custom Homes. “Keystone Rewards Realtors is a blog just for them. We believe that the site will be a special place for them to get news and interact. It will also help us increase website traffic and leads.”

By subscribing to the blog, readers will receive:

·         Details on Keystone Custom Homes’ latest incentives

·         Exclusive opportunities to enter contests

·         Access to great bonuses such as the Ambassador Program

·         Invites to fun events

Boost Your Business with “Social Media 3.0”

Social media guru, Carol Morgan, has just released her newest book “Social Media 3.0.” Carol is at the forefront of using social media marketing to help boost the communications revolution. As the managing partner of mRELEVANCE, she helps clients reach consumers and sell their products and services by teaching them how to manage and track their social media tools.

Carol’s main goal in this book is to show readers how easy it is to use social media to save time, money and, most importantly, how to reach the right customers to increase sales. She will help your company embrace social media, make connections with customers, sharpen your long-term strategy, and get the most from the newest form of cost-effective marketing.

“Social Media 3.0” offers new tips on:

Learn How to Utilize Your Social Media Tools

mRELEVANCE, LLC recently developed a successful Pinterest campaign for one of its real estate clients, Keystone Custom Homes. The campaign, called the Pin-N-Win Sweepstakes, helped the builder stimulate sharing and interaction on the popular social media site throughout the entire month of June.

In fact, the sweepstakes had 128 entries, 292 followers on the contest board and 209 new overall followers to the Keystone Custom Homes Pinterest page. Participants had to simply envision their dream home and then pin it onto an online Pinterest board for a chance to win a $500 Pottery Barn gift certificate.

mRELEVANCE Launch of New Website for Acadia Homes & Neighborhoods

Atlanta home buyers can now relax, and rest assured that it is easier than ever to find their new home, with the new highly interactive website for Acadia Homes & Neighborhoods. Created and designed by home builder marketing agency mRELEVANCE, the trendy new site makes the search for a new home online simple and fun.

While perusing Acadia Homes & Neighborhoods' new site, you can easily mouse-over areas of different pages to reveal additional information, or select from interactive and advanced search features. For new home searches, you get instant gratification with real time and interactive home search capabilities.

"The prospective buyer simply selects their search criteria and the list of matching homes adjusts and displays instantly. It works like the new Google Instant providing fresh results instantly and it refreshes when the criteria changes," says Mitch Levinson, managing partner at mRELEVANCE.

You'll have no problems pinpointing communities on a map either, with the interactive map provided on the new site. Home buyers can mouse-over a community on the map itself, which immediately highlights the community name for you on a list, or in reverse you can mouse-over a community on the list, which immediately highlights its location on the interactive map.

"We are excited about our website and feel like it offers our online traffic an informative and fun place to learn about our company, communities, and home plan offerings. The mRELEVANCE team took a lot of pride in their design and execution of the site and were great to work with," says Gregg Goldenberg, President and CEO of Acadia Homes.

The simpe web 2.0 design of this modern new website, enables it to work well and appear attractively on most mobile devices such as Smartphones, among others. It is also designed to be incredibly user-friendly and search engine friendly, as it continues to grow as Acadia Homes grows.

Visit the cool interactive site for Acadia Homes & Neighborhoods at www.acadiahomes.us. Also, find additional information about internet marketing, social media and public relations firm mRELEVANCE, by visiting www.mRELEVANCE.com, fan on Facebook, follow on Twitter, or call 770-383-3360 or 847-259-7312.

Hunting Preserve Near Quail Run Now Open

Hunting enthusiast, rejoice! Residents at Quail Run have a new amenity to enjoy with the opening of Twisted Pine Hunting Preserve.

Offering 2,100 acres of pristine hunting countryside in east Alabama and west Georgia, the preserve is conveniently located just minutes from the communities of Quail Run, making it an ideal community for hunting enthusiasts.

The preserve is managed by Colorado State University graduate, Kyle Farner. An enthusiastic and life-longer hunter, Farner maintains the property with controlled burns, supplemental feed and mineral stations, food plots, predator control and selective harvests in an effort to insure hunters have a healthy selection of dove, whitetail deer and turkey. Dove hunts are already sold out for the 2010-2011 season, and deer hunts are expected to be popular as well.

Quail Run, a master-planned community, features classically southern floor plans on sprawling green lots. Numerous homes offering the best in southern architecture are available. Community amenities include a pool, pool pavilion, tennis courts, a multi-purpose sports field and fishing pond.

For more information on Quail Run, visit the Greater Valley Group website.

Great PR Doesn't Just "Happen"

Great public relations doesn't just happen. It is the result of planning, strategy, writing and relationships. The mRELEVANCE team recently promoted a situational awareness rally in Atlanta, GA for former elite British Royal Commando Terry Vaughan. The goal of the rally was to teach women situational awareness.

Working on a short deadline (0nly four weeks), the mRELEVANCE team was able to achieve fantastic publicity!

Coverage in Atlanta-area newspapers such as the Northside Neighbor, as well as TV spots on BOTH Atlanta morning shows, Fox 5’s Good Day Atlanta and CBS Atlanta’s Better Mornings.

If your company needs help with its public relations strategy, traditional public relations or online public relations contact mRELEVANCE or call us at 770-383-3360.

Want to Know More about Public Relations?

Do you have questions about public relations for the home building industry? Well help is here! Now you can Ask Carol all of those burning questions.

Carol Flammer and Carol Ruiz have joined forces with NHDBuzz.com to offer Ask Carol, an Ask the Expert service that provides answers to all the burning real estate public relations and social media questions of home builders, developers, real estate agents and their marketers.

Flammer, owner of Atlanta-based Flammer Relations and managing partner of mRELEVANCE, and Ruiz, principal of Los Angeles-based red rocket LA, each bring 20 years of professional experience, and will each provide their advice on trade questions on the new home news site.

Despite the fact that they live and work on opposite sides of the country, the duo's partnership seemed destined. Their similarities don't stop with their first name. The two blondes are Libras and middle children that run their own public relations shops and live by the “play hard, work hard” philosophy. More importantly, they are also both extremely active in the real estate industry on both local and national levels, and incredibly passionate about their work.

Ask Carol will combine Flammer's Southern charm with Ruiz's West Coast flair. “Collaborating on a project like this is something that we have wanted to do for a long time, and Ask Carol is a perfect way to do that,” says Flammer. “Because we represent different regions of the country, we can bring different ideas and suggestions based on what we have seen work in our distinct experiences with our clients.”