Learn How to Utilize Your Social Media Tools

mRELEVANCE, LLC recently developed a successful Pinterest campaign for one of its real estate clients, Keystone Custom Homes. The campaign, called the Pin-N-Win Sweepstakes, helped the builder stimulate sharing and interaction on the popular social media site throughout the entire month of June.

In fact, the sweepstakes had 128 entries, 292 followers on the contest board and 209 new overall followers to the Keystone Custom Homes Pinterest page. Participants had to simply envision their dream home and then pin it onto an online Pinterest board for a chance to win a $500 Pottery Barn gift certificate.

PR Camp Comes to Atlanta

Carol Flammer, managing partner with mRELEVANCE, will moderate an interactive discussion on social media at PR Camp Atlanta, a unique half-day “unconference” on Friday, August 21. Organized by Bernaise Source Media, the “social media immersion” will bring together an impressive group of brands, agencies and consultants to share best practices and lessons learned.

Flammer is an award-winning public relations and social media marketing expert, strategist and consultant. Flammer is the creator of the nationally-ranked and award-winning www.AtlantaRealEstateForum.com, Atlanta’s most popular real estate blog. She speaks frequently at tradeshows including the International Builders Show and the Southern Building Show.

PR Camp Atlanta is for PR, marketing and communications professionals at all levels from business, non-profits, government agencies, associations and educational institutions. The “unconference” format avoids many of the conventions of a typical conference, including panel discussions and keynotes. Moderators will use scenarios based on case studies to guide attendee discussions. Session topics will include: getting clients and bosses to extend their interest in new media, helping senior professionals tap the social media experience of junior colleagues and determining the best ways to measure success.

PR Camp Atlanta will be held August 21, 8:00 a.m. – 12:30 p.m. at the Georgia Tech Research Institute Conference Center on 250 14th Street, NW in Atlanta. To register, please visit http://www.prcampatlanta.eventbrite.com

Sell More Homes with Social Media

Social media is not just for teenagers anymore. National speakers and mRELEVANCE founders, Carol Flammer and Mitch Levinson will present "Sell More Homes with Social Media" at the 2009 Southern Building Show on June 4, 2009 from 4:00 p.m. to 5:30 p.m. at the Cobb Galleria Centre in Atlanta, GA. By attending this show you will learn how home builders, developers and others in the home building industry use social media for a competitive advantage. From social media to social networking, blogging and social bookmarking, see case studies of how builders, developers and new home communities are benefiting from social media optimization. You will also find out how to incorporate a blog and sites such as Active Rain, FaceBook, My Space, Blogger and others into an effective Internet marketing program.

The Internet is rapidly evolving. Do not miss this opportunity to learn how to maximize your return on investment (ROI). Social media marketing and optimization, search engine marketing, an effective Web site, email marketing and social networking are all components of a successful Internet marketing program. Learn how to take your traditional public relations online as an integral part of reputation management.

Bowen Family Homes Embraces New Media with the Launch of Corporate Blog

Proving that the company understands the significance of the Internet on the real estate industry, Bowen Family Homes has launched a corporate blog. The blog will serve as a news forum promoting all company events and milestones. In addition, you'll be able to find featured articles on various communities and available homes. Also serving as a customer service tool, people will be able to use the blog to interact with Bowen Family Homes.

While all of these factors are extremely important and illustrate Bowen Family Homes' commitment to their customers, most importantly, the blog is an essential tool for search engine optimization. Social media for home builders is a vital part of succeeding in the current housing market. With home buyers doing a majority of their shopping online, it is imperative that they are able to find your product easily. By launching the blog, Bowen Family Homes is doing everything they can to put their brand name in front of buyers.

To help boost your company's search engine optimization by launching a corporate blog of your own, contact mRELEVANCE, LLC.

Learn the Basics of Social Media from Carol Flammer and Mitch Levinson

Social Media will be the HOT topic at this year's International Builders Show, but don't worry if you are missing the show. For those of you who can't make it to Vegas, mRELEVANCE founders Carol Flammer, MIRM and Mitch Levinson, MIRM will present the basics of Social Media at The Housing Center on Wednesday, Jan. 28 from 8:30 p.m. to 12:30 p.m. Social media marketing, social media optimization and social networking are all components of an effective Internet marketing program. By attending this class you will learn how to utilize Social Media for a competitive advantage. The class will focus on Social Media program basics, Social Media's influence on SEO and how to use Social Media to relate to buyers. Whether you are planning a simple news blog on your website or implementing a full blown Social Media campaign, Carol and Mitch will demonstrate how Social Media increases key words and enhances search engine optimization.

Digg, Delicious, Active Rain, FaceBook, MySpace, Blogger, YouTube, Twitter and more. The Internet is rapidly evolving, so don't miss out on your opportunity to learn how to maximize your return on investment (ROI). To register for this class, call 770-938-9900 or visit the Greater Atlanta HBA classes/events page. Cost to attend is $75 for Greater Atlanta HBA members and $150 for non-members. This hands-on workshop will include setting up a social bookmarking account, so make sure you bring your laptop. If you have any questions, email education@atlantahomebuilders.com or call 678-775-1469.

Carol Flammer and Mitch Levinson Speaking at IBS 2009

The managing partners of mRELEVANCE, LLC were selected to speak at the International Builders' Show this year in Las Vegas.

Carol will be discussing the effects of social media on the real estate industry. This is definitely a can't-miss opportunity as social media has taken over the home buying process. Carol will discuss how social media can give you an edge over your competition and why you must have a grasp on the concept in order to grow in the industry. Real estate public relations and marketing have both been drastically affected by the impact of social media, and at IBS this year you can better understand why and how.

Along the same lines of Carol's social media seminar is Mitch's discussion on Internet Marketing. He will explain how to effectively analyze website tracking and turn it into more leads and increased sales. Mitch will also share his expertise in Internet Marketing by discussing relevant strategies that produce results. This educational class is another can't-miss opportunity as it will also show you how to get a competitive advantage in this market.

Don't miss these beneficial seminars at this year's show in Vegas! We'll see you there.

How Public Relations Evolves to Social Media

At IBS in early 2006 the NAHB announced the results of a MIRM research project stating that 90% of new home shoppers shop for homes online before even walking in the door of a sales center. At the time this was a HUGE wow for new home builders and developers.

The impact of this news on real estate marketing and advertising was clear from the beginning. We had to find ways to get builders on the Internet and make connections to buyers. Soon we saw the importance of placing public relations stories online for our builder clients. We started with sites such as PR Newswire and branched out from there looking for the sites that would provide the best incoming links and SEO for our homebuilders.

From there our business evolved to posting on blogs and launching our own blog Atlanta Real Estate Forum. This award-winning blog has grown from its first post in November 2006 to becoming THE trusted source for Atlanta real estate news.

The next transition for Flammer Relations was partnering with MLC New Home Marketing to build blogs for builders and developers through Top Builder Blogs.

From traditional public relations firm to social media we continue to evolve as the market has changed. We are pleased to announce our new evolution at the Southern Building Show in Atlanta next week. Stop by Booth 1312 to meet mRELEVANCE -- a new type of real estate marketing firm.