Boost Your Business with “Social Media 3.0”

Social media guru, Carol Morgan, has just released her newest book “Social Media 3.0.” Carol is at the forefront of using social media marketing to help boost the communications revolution. As the managing partner of mRELEVANCE, she helps clients reach consumers and sell their products and services by teaching them how to manage and track their social media tools.

Carol’s main goal in this book is to show readers how easy it is to use social media to save time, money and, most importantly, how to reach the right customers to increase sales. She will help your company embrace social media, make connections with customers, sharpen your long-term strategy, and get the most from the newest form of cost-effective marketing.

“Social Media 3.0” offers new tips on:

Learn How to Utilize Your Social Media Tools

mRELEVANCE, LLC recently developed a successful Pinterest campaign for one of its real estate clients, Keystone Custom Homes. The campaign, called the Pin-N-Win Sweepstakes, helped the builder stimulate sharing and interaction on the popular social media site throughout the entire month of June.

In fact, the sweepstakes had 128 entries, 292 followers on the contest board and 209 new overall followers to the Keystone Custom Homes Pinterest page. Participants had to simply envision their dream home and then pin it onto an online Pinterest board for a chance to win a $500 Pottery Barn gift certificate.

Sell More Homes with Social Media

Social media is not just for teenagers anymore. National speakers and mRELEVANCE founders, Carol Flammer and Mitch Levinson will present "Sell More Homes with Social Media" at the 2009 Southern Building Show on June 4, 2009 from 4:00 p.m. to 5:30 p.m. at the Cobb Galleria Centre in Atlanta, GA. By attending this show you will learn how home builders, developers and others in the home building industry use social media for a competitive advantage. From social media to social networking, blogging and social bookmarking, see case studies of how builders, developers and new home communities are benefiting from social media optimization. You will also find out how to incorporate a blog and sites such as Active Rain, FaceBook, My Space, Blogger and others into an effective Internet marketing program.

The Internet is rapidly evolving. Do not miss this opportunity to learn how to maximize your return on investment (ROI). Social media marketing and optimization, search engine marketing, an effective Web site, email marketing and social networking are all components of a successful Internet marketing program. Learn how to take your traditional public relations online as an integral part of reputation management.

Learn the Basics of Social Media from Carol Flammer and Mitch Levinson

Social Media will be the HOT topic at this year's International Builders Show, but don't worry if you are missing the show. For those of you who can't make it to Vegas, mRELEVANCE founders Carol Flammer, MIRM and Mitch Levinson, MIRM will present the basics of Social Media at The Housing Center on Wednesday, Jan. 28 from 8:30 p.m. to 12:30 p.m. Social media marketing, social media optimization and social networking are all components of an effective Internet marketing program. By attending this class you will learn how to utilize Social Media for a competitive advantage. The class will focus on Social Media program basics, Social Media's influence on SEO and how to use Social Media to relate to buyers. Whether you are planning a simple news blog on your website or implementing a full blown Social Media campaign, Carol and Mitch will demonstrate how Social Media increases key words and enhances search engine optimization.

Digg, Delicious, Active Rain, FaceBook, MySpace, Blogger, YouTube, Twitter and more. The Internet is rapidly evolving, so don't miss out on your opportunity to learn how to maximize your return on investment (ROI). To register for this class, call 770-938-9900 or visit the Greater Atlanta HBA classes/events page. Cost to attend is $75 for Greater Atlanta HBA members and $150 for non-members. This hands-on workshop will include setting up a social bookmarking account, so make sure you bring your laptop. If you have any questions, email education@atlantahomebuilders.com or call 678-775-1469.

Carol Flammer and Mitch Levinson Speaking at IBS 2009

The managing partners of mRELEVANCE, LLC were selected to speak at the International Builders' Show this year in Las Vegas.

Carol will be discussing the effects of social media on the real estate industry. This is definitely a can't-miss opportunity as social media has taken over the home buying process. Carol will discuss how social media can give you an edge over your competition and why you must have a grasp on the concept in order to grow in the industry. Real estate public relations and marketing have both been drastically affected by the impact of social media, and at IBS this year you can better understand why and how.

Along the same lines of Carol's social media seminar is Mitch's discussion on Internet Marketing. He will explain how to effectively analyze website tracking and turn it into more leads and increased sales. Mitch will also share his expertise in Internet Marketing by discussing relevant strategies that produce results. This educational class is another can't-miss opportunity as it will also show you how to get a competitive advantage in this market.

Don't miss these beneficial seminars at this year's show in Vegas! We'll see you there.

How Public Relations Evolves to Social Media

At IBS in early 2006 the NAHB announced the results of a MIRM research project stating that 90% of new home shoppers shop for homes online before even walking in the door of a sales center. At the time this was a HUGE wow for new home builders and developers.

The impact of this news on real estate marketing and advertising was clear from the beginning. We had to find ways to get builders on the Internet and make connections to buyers. Soon we saw the importance of placing public relations stories online for our builder clients. We started with sites such as PR Newswire and branched out from there looking for the sites that would provide the best incoming links and SEO for our homebuilders.

From there our business evolved to posting on blogs and launching our own blog Atlanta Real Estate Forum. This award-winning blog has grown from its first post in November 2006 to becoming THE trusted source for Atlanta real estate news.

The next transition for Flammer Relations was partnering with MLC New Home Marketing to build blogs for builders and developers through Top Builder Blogs.

From traditional public relations firm to social media we continue to evolve as the market has changed. We are pleased to announce our new evolution at the Southern Building Show in Atlanta next week. Stop by Booth 1312 to meet mRELEVANCE -- a new type of real estate marketing firm.

Maximizing Online Public Relations

Do you already write and place news releases with traditional media -- magazines, newspapers, TV and radio? Have you thought about placing this same news online? With 80 to 90-percent of homebuyers shopping online first, having multiple ways for them to reach your site is important.
Repurposing and optimizing traditional news releases and positioning them in relevant ways online is important for 5 reasons:

1. Organic Search Engine Traffic - Google and other search engines LOVE fresh content -- whether it is on your website or posted to another URL (such as a press release distribution service) and linked back to your site.
2. Social Media - many bloggers and others who have embraced Web 2.0 are seeking content for their posts. If your content is easily accessible, it is more likely to be used.
3. Reputation Management - do you have negative stories online? Posting additional content that you have approved online to relevant and respected sources will often change your search engine results placements and bump the bad stories to page two.
4. Links - posting releases online can increase the number of incoming links to your site, and through the use of anchor text increase your site's relevance for key words and phrases.
5. Traditional Media - guess what? Reporters read online stories too. Posting new home community releases online can tweak a reporters interest and result in a traditional media placement.
   

Traditional Media Embraces Social Media

Social Media is becoming mainstream as more and more “websites” are built as blogs and corporations embrace the blog platform due to its performance as an SEO tool. According to Technorati, more than 100,000 blogs are created each day. Not only can blogs help to give you a competitive advantage in attracting online shoppers, but many blogs are emerging as credible news sources, which means a story on your site could catch a reporter’s eye and end up in a print publication.

See what others are saying about blogging about real estate trends and topics.

“If You’re Thinking About Blogging about Real Estate”
Real Central Virginia.com

“Write like a Blogger”
Seth Godin’s blog

“The New World of Web 2.0”
Realty Times.com

Atlanta's Top Ranked real estate blog is a great place to start posting and blogging. Visit Atlanta Real Estate Forum to find out more. Flammer Relations, publisher of Atlanta Real Estate Forum is a real estate focused public relations and social media agency that can help you take your online presence to the next level.

Real Estate 2.0

Flammer Relations is proud to be a Gold sponsor of REtechSouth.
A conversation about real estate technology.

It's happening in Atlanta on March 27th (an all day event – ends with happy hour networking) at the Hilton Atlanta Northeast.

REtechSouth is not a seminar — it’s collaboration, a true conference where great ideas are shared freely. No sales pressure to buy a product, just bright minds sharing new ideas. The conference is focused on real estate technologies, blogging, video, social networking, seo, etc…

If knowledge is power, then shared knowledge is even more powerful.

In just one day, you will see top speaking talents presenting real estate technology relevant to you and your career. These presenters offer real world lessons, timely tips and business solutions you can put to work in your business immediately. We will also discuss the future of these technologies and the future of the real estate industry.

Even more importantly, you will get to share ideas, ask questions, network and learn from each other as well as the speakers. In true real estate 2.0 spirit, REtechSouth is about bringing together the best of the real estate industry and sharing knowledge with each other.

REtechSouth sponsors go out of their way to provide this full day event for you to learn and network with the brightest minds in our industry. Their participation helps keep your registration fee down so be sure to thank them with your business. Most conferences last several days and cost hundreds of dollars.

REtechSouth is one day and only costs $99. Register Now

Mark your calendar today for March 27, 2008!

Atlanta's Award-Winning Social Media Blog

We are pleased to announce that Atlanta Real Estate Forum is the proud recipient of two prestigious awards. A Gold OBIE for Best Interactive Marketing from the Greater Atlanta Home Builders Association and a Gold Phoenix Award for Best Blog from the Public Relations Society of America, Georgia Chapter.

The synergy created by creating this popular Atlanta Real Estate Blog has truly demonstrated the online power of public relations and social media.

Flammer Relations is please to offer traditional public relations campaigns as well as cutting edge social media. The agency specializes in real estate public relations throughout the southeast.

Social Media and Blog Building

Flammer Relations recently teamed up with MLC New Home Marketing to launch Top Builder Blogs. We build blogs for builders, developers and new home communities. The best thing about buildng them is posting blogs on them. This is a great way to enhance key word searches and drive traffic to Web sites. As an Atlanta public relations firm, Flammer Relations is well versed in writing copy for real estate that entices readers to take action.